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Huile d’Olive Vierge Extra

Domaine du Vieux Télégraphe
Discount Eligible $63.00
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Full-bodied yet delicate, infused with the joie de vivre of the south of France.

Dixon Brooke

Discount Eligible $63.00
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Technical Information
Wine Type: grocery
Bottle Size: 500mL
Region: Southern Rhône
Producer: Domaine du Vieux Télégraphe
Farming: Organic (practicing)

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Where the newsletter started

Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch

Read the whole story

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